Erie Craft Beer Festival 2025

The Erie Craft Beer Fest (ECBF) social media campaign aimed to boost ticket sales and generate excitement for the event. Tickets were quietly released in early November 2024, with a $10 holiday sale launching on Thanksgiving weekend. Between November 29 and December 30, we posted three graphics and two videos (Posted between WQLN Facebook and Instagram and ECBF Facebook page) to highlight tickets as the perfect gift. This resulted in the sale of 50 tickets, compared to zero holiday sale tickets for the previous year’s event.

After the holiday season, our focus shifted to promoting the event’s featured brewers and vendors on the ECBF Facebook page to build anticipation. We tagged brewers in our posts, encouraging them to share and extend our reach. Post frequency was dependent on when brewers and vendors confirmed participation, but we aimed for one post a week.

Once we revealed the majority of the attending breweries, we began producing short videos with local Erie brewers. These behind-the-scenes videos provided an inside look at the craft beer-making process, highlighted WQLN’s support for local businesses, and helped strengthen relationships between our community engagement team and the brewers and businesses participating in the festival. Videos were posted on the ECBF Facebook page, and shared to WQLN’s main Facebook, and WQLN Instagram (click images to view).

Campaign Statistics