WQLN’s education team aimed to connect with the parents of the children they serve by creating engaging, standalone content for social media. Specifically targeting parents in their 20s and 30s, the content was designed to align with WQLN’s Instagram and TikTok demographics. In collaboration, we decided to produce short, 1-2 minute videos showcasing simple activities that can be done using everyday household items. Our goal was to craft accessible content that resonates with a wide audience, ensuring viewers could find all the resources they needed without leaving the platforms (click to view videos).
Campaign Statistics
| Total Views | Over 8,300 |
| – Views from TikTok | 5,560 and counting |
| – Views from Instagram | 2,500 and counting |
| Total Likes | Over 160 |